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Brand Personality of a City: Identity vs. Image
Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
2011 (engelsk)Inngår i: The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011 / [ed] Mary Conway, The Academy of Marketing Science, 2011, s. 440-442Konferansepaper, Publicerat paper (Fagfellevurdert)
Abstract [en]

This study investigates the perceived destination image and identity by applying the concept of brand personality and empirically examines their effects on loyalty towards a city as a brand. This affords a deeper understanding of how branding works in this context and provides a framework by which local governments can manage such loyalty.

sted, utgiver, år, opplag, sider
The Academy of Marketing Science, 2011. s. 440-442
HSV kategori
Forskningsprogram
Industriell marknadsföring
Identifikatorer
URN: urn:nbn:se:ltu:diva-35048Lokal ID: 96d7690f-a632-472b-a142-9a2020f353e6ISBN: 0-939783-36-3 (digital)OAI: oai:DiVA.org:ltu-35048DiVA, id: diva2:1008300
Konferanse
Academy of Marketing Science. Conference : 24/05/2011 - 27/05/2011
Merknad

Godkänd; 2011; 20110614 (ysko)

Tilgjengelig fra: 2016-09-30 Laget: 2016-09-30 Sist oppdatert: 2017-11-25bibliografisk kontrollert

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Foster, TimSattari, SetayeshBäckström, Lars

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Totalt: 144 treff
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