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Consumer skepticism and blogs: implications for marketing communicators
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
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2010 (English)Conference paper, Oral presentation only (Refereed)
Place, publisher, year, edition, pages
2010.
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-38712Local ID: d2fe39a0-ee43-11df-8b36-000ea68e967bOAI: oai:DiVA.org:ltu-38712DiVA, id: diva2:1012213
Conference
Academy of Marketing Science. Conference : 26/05/2010 - 29/05/2010
Note

Godkänd; 2010; 20101112 (ysko)

Available from: 2016-10-03 Created: 2016-10-03 Last updated: 2022-10-25Bibliographically approved

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Pitt, LeylandSteyn, PeterSalehi-Sangari, Esmailvan Heerden, Gene

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CiteExportLink to record
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