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Consumer skepticism and blogs: implications for marketing communicators
Pitt, Leyland
Steyn, Peter
Salehi-Sangari, Esmail
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
van Heerden, Gene
ORCID iD:
0000-0003-2039-8047
Terblanche, N.
University of Stellenbosch.
Show others and affiliations
2010 (English)
Conference paper, Oral presentation only (Refereed)
Place, publisher, year, edition, pages
2010.
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN:
urn:nbn:se:ltu:diva-38712
Local ID: d2fe39a0-ee43-11df-8b36-000ea68e967b
OAI: oai:DiVA.org:ltu-38712
DiVA, id:
diva2:1012213
Conference
Academy of Marketing Science. Conference : 26/05/2010 - 29/05/2010
Note
Godkänd; 2010; 20101112 (ysko)
Available from:
2016-10-03
Created:
2016-10-03
Last updated:
2022-10-25
Bibliographically approved
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No full text in DiVA
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Pitt, Leyland
Steyn, Peter
Salehi-Sangari, Esmail
van Heerden, Gene
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Pitt, Leyland
Steyn, Peter
Salehi-Sangari, Esmail
van Heerden, Gene
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apa
ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
de-DE
en-GB
en-US
fi-FI
nn-NO
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text
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html
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