Unraveling Platform Strategies: A Review from an Organizational Ambidexterity Perspective
2017 (engelsk)Inngår i: Sustainability, E-ISSN 2071-1050, Vol. 9, nr 5, artikkel-id 734Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]
Platform strategies, which highlight the interdependence in and evolution of business ecosystems, are increasingly relevant for sustainable business models in the digital era. So far, platform research has existed as a fragmented body of insights from different fields, but an integrated theoretical perspective can lead to a more coherent understanding of the research overall. Organizational ambidexterity emphasizes the balance between exploration and exploitation, which is particularly conducive to understanding the sustainability of a firm. Using an organizational ambidexterity perspective, the authors analyze five platform strategies: pricing, openness, integration, differentiation, and envelopment. This paper provides a systematic review of the theoretical and empirical studies in leading management, economics, and information systems journals from 2000 to 2016. The findings show that platform strategies can help platform owners achieve ambidexterity by domain, temporal, and organizational separation. Finally, this paper proposes an agenda for future research.
sted, utgiver, år, opplag, sider
Basel: MDPI, 2017. Vol. 9, nr 5, artikkel-id 734
Emneord [en]
platform strategies, pricing, openness, integration, differentiation, envelopment, organizational ambidexterity
HSV kategori
Forskningsprogram
Entreprenörskap och innovation
Identifikatorer
URN: urn:nbn:se:ltu:diva-63268DOI: 10.3390/su9050734ISI: 000404127800059Scopus ID: 2-s2.0-85019069241OAI: oai:DiVA.org:ltu-63268DiVA, id: diva2:1093472
Merknad
Validerad; 2017; Nivå 2; 2017-05-11 (andbra)
2017-05-072017-05-072022-02-10bibliografisk kontrollert