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Antecedents and Consequences of Innovativeness
Queensland University of Technology, Melbourne. (Ossi.Pesamaa@ltu.se)ORCID iD: 0000-0002-9707-7068
University of Haifa, Melbourne.
Temple University, Melbourne.
2017 (English)In: The Customer is NOT Always Right?: Marketing Orientationsin a Dynamic Business World : Proceedings of the 2011 World Marketing Congress / [ed] Campbell C.L., Cham: Springer, 2017, , p. 99p. 610-Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Innovativeness is an organizational trait that leads to innovations. Organizations with high levels of innovativeness develop and renew products and processes and abandon obsolete ones. While potentially contributing to long term growth and profitability, utilizing innovativeness can be difficult, time consuming, and expensive. This paper examines a contingency-theory-based model centering on organizational innovativeness, its internal and external antecedents, and its performance outcomes. It assessed the role of a learning-orientation as a moderator of the relationships in the model. The model is tested by data from 395 strategic business units (SBU) in Israel’s healthcare industry. Innovativeness has added importance in the healthcare industry, because many innovations are expensive, take a long time to license and train, and require extensive organizational support. We find that overall, and, especially for high learning-oriented organizations, innovativeness mediates the impacts of risk-taking, creativity, and competitor orientation (internal characteristics), and environmental munificence (external characteristic) on performance. In contrast, innovativeness mediates only the impacts of risk-taking and creativity on performance in low learning-oriented SBUs.

Place, publisher, year, edition, pages
Cham: Springer, 2017. , p. 99p. 610-
Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)
Keyword [en]
Innovativeness, performance
National Category
Business Administration
Research subject
Accounting and Control
Identifiers
URN: urn:nbn:se:ltu:diva-67700DOI: 10.1007/978-3-319-50008-9_166ISBN: 978-3-319-50006-5 (print)ISBN: 978-3-319-50008-9 (print)OAI: oai:DiVA.org:ltu-67700DiVA, id: diva2:1183999
Conference
15th Biennial World Marketing Congress, Reins, July 20-‐23, 2011
Available from: 2018-02-20 Created: 2018-02-20 Last updated: 2018-02-22Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
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  • asciidoc
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