By embracing insights from project management and intellectual capital measurement research fields, basis can be established for development of new performance indicators for monitoring intangible project aspects of individual and team work within the product development context. Focusing on individual and team level of product development projects, data gathering is hampered by constraints of the real organizational environment. Therefore, in this research paper, development of work sampling self-report application is presented which allows data capturing for real-time measurement of intellectual capital elements in a practical and straight-forward way. Preliminary work sampling study was executed in R&D company whose main preocupation is development of the electro-mechanical devices for distribution and transformation of the electrical energy within the energy infrastructure or mass transportation systems. Information about potential trends of particular underperforming values related to the communication and information sharing, innovativeness/ideation and motivation/satisfaction on individual or team level, could provide added value for the project managers and decision makers.