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Game of Thrones som identitet: En studie om hur en tv-serie blir till ens identitet i en Facebookgrupp
Luleå University of Technology, Department of Arts, Communication and Education.
Luleå University of Technology, Department of Arts, Communication and Education.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Denna studien har analyserat hur fansen till den slutna Facebookgruppen “Game of Thronesdiscussions” skapar sig en identitet efter serien Game of Thrones. För att kunna ta reda pådetta har 48 kommentarer, inlägg och memes valts ut och sedan analyserats utifrån metodenkvalitativ innehållsanalys. De kommentarer, inlägg och memes som valdes ut stårsjälvständiga och läses inte som varken tråd eller konversation. De delades sedan in i tremakro- och åtta mikroteman. Studien har fyra frågeställningar, Hur skapar fansen sig enidentitet utifrån diskussionen i gruppen “Game of thrones Discussions”, Hur serkommunikationen ut mellan gruppmedlemmarna, Vilken kunskap och vilka känslor användsför sitt identitetsskapande i gruppen och På vilket sätt visar medlemmarna att serien Game ofThrones överförs till deras fysiska liv. Studien har använt teorier om konvergens ochdeltagarkultur, samt teorier om identitet och identitetsskapande online.Resultatet visar att fansen i gruppen “Game of Thrones discussions” skapar en identitet utifrånserien genom att göra inlägg, kommentarer och publicera memes. Det är fokus påkommunikation genom att medlemmarna använder sig av ett specifikt språk, humor,konflikter och har ett behov av att visa känslor för karaktärerna som finns i serien. För att blien del av identiteten krävs även kunskap i form av kunnighet samt böcker. Fansen visar ocksåhur de lever sina Game of Thrones-liv utanför gruppen, det visas genom att göra inlägg omhur de påverkas emotionellt i verkligheten samt hur deras praktiska verklighet ser ut.Gruppmedlemmarna har ett behov av att känna att de är äkta fans till serien Game of Thrones,och genom att bli en del av den kollektiva identiteten som skapas i Facebookgruppen får debekräftelsen som eftersträvas.

Abstract [en]

This study has analysed how the fans in the closed Facebook group “Game of Thronesdiscussions” has created an identity after watching the show Game of Thrones. To examinethis, 48 comments, posts and memes have been selected and analyzed with a qualitativecontent analysis method. The comments, posts and memes that was selected are allindependent and are not supposed to be read as a thread or a conversation. Then they weredivided into three macro themes and eight micro themes. This study have four issues, Howare the fans creating an identity from the discussions in the group “Game of Thronesdiscussions”, How is the communication between the members from the group viewed, Whatknowledge and which feelings are used for their identity creation in the group and In whatway do the members show that the Game of Thrones series is transferred to their physicallives. The study has been using theories about convergence, participant culture, identity andidentity creation online.The results shows that the fans from the group “Game of Thrones discussions” are creating anidentity from the series by making posts, comments and publishing memes. There is focus onthe communication thru a specific type of language, humor and conflicts that the members areusing, and they also have a require to show their emotions for the characters from the series.To be a part of the identity, knowledge in terms of literacy and the books are claimed. Thefans also show how they are living their “Game of Thrones” life outside the group, it appearsthru their posts about how they are affected emotionally in reality and how their practicalreality are viewed. The members from the group have a need to feel that they are genuine fansof the series Game of Thrones, and by being a part of the collective identity that is created inthe Facebook group they get the conformation that is sought.

Place, publisher, year, edition, pages
2019. , p. 60
Keywords [en]
Facebook, convergence, participant culture, identity creation, qualitative content analysis, Game of Thrones
Keywords [sv]
Facebook, konvergens, deltagarkultur, identitetsskapande, innehållsanalys, Game of Thrones
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:ltu:diva-73662OAI: oai:DiVA.org:ltu-73662DiVA, id: diva2:1305091
Subject / course
Student thesis, at least 15 credits
Educational program
Media and Communication Science, bachelor's level
Supervisors
Examiners
Available from: 2019-04-23 Created: 2019-04-15 Last updated: 2019-04-23Bibliographically approved

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Citation style
  • apa
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