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Systembolagets kampanjfilmer: En kvalitativ semiotisk ananlys av Systembolagets kampanjfilmer
Luleå University of Technology, Department of Arts, Communication and Education.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

In this study the design of the Systembolaget's campaign films is examined. The study carries out a semiotic analysis based on three semiotics researchers; Saussure, Pierce and Barthes. Swedish society is characterized by a broad alcohol culture, which has meant that Sweden has in the past established Systembolaget. While societies in, for example, the United States are characterized by commercialism and liberalism. By analyzing the campaign films with the tools from the theories, the study will search for the campaign films' characters, messages and how these correspond to Systembolaget's mission and vision. The study concludes that several of the messages appear in Systembolaget's mission and vision.

Place, publisher, year, edition, pages
2019. , p. 68
Keywords [sv]
Semiotik, Systembolaget, kampanjfilmer, alkoholkultur
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:ltu:diva-73737OAI: oai:DiVA.org:ltu-73737DiVA, id: diva2:1306540
Subject / course
Student thesis, at least 15 credits
Educational program
Media and Communication Science, bachelor's level
Supervisors
Examiners
Available from: 2019-04-26 Created: 2019-04-24 Last updated: 2019-04-26Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf