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Guiding the viewer using visual components: Eye-tracking for visual analysis
Luleå University of Technology, Department of Arts, Communication and Education.
2019 (English)Independent thesis Basic level (degree of Bachelor of Fine Arts), 180 HE creditsStudent thesis [Artistic work]
Abstract [en]

Are there ways to assess the objective value of the image? By first breaking down visual components and visual structure that are commonly used in image construction, this report will try to predict how a audience chooses to view an image.

Through eye-tracking technology using a webcam to track the subjects' eye movement, these visual components validation will be tested. The result is presented as heatmaps; which illustrate the point of attention of the audience. The result is then compared with a hypothesis that was compiled in preparation for the examination.

The result of the survey shows that potential off using eye-tracking for analysis, though the technology of using a web camera might not be the most suitable.

Place, publisher, year, edition, pages
2019. , p. 34
National Category
Design
Identifiers
URN: urn:nbn:se:ltu:diva-74563OAI: oai:DiVA.org:ltu-74563DiVA, id: diva2:1325096
Subject / course
Student thesis, at least 15 credits
Educational program
Computer Graphic Arts, bachelor's level
Presentation
2019-06-04, 13:15 (Swedish)
Supervisors
Examiners
Available from: 2019-06-17 Created: 2019-06-14 Last updated: 2019-06-17Bibliographically approved

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fulltext(1793 kB)4 downloads
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Type fulltextMimetype application/pdf

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Design

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf