This paper aims to study graphic designers' views on knowledge, considering the challenges faced by the field today. Expressing thoughts about what is needed for a graphic designer to build professional confidence, interview respondents mentioned topics like historical knowledge as well as feedback and presentation skills. To facilitate the navigation of the ever-changing graphic design landscape and to build a solid professional identity, externalising tacit knowledge is a key issue. The study finds that graphic designers mainly talk about their design work when presenting to clients, primarily with the aim of convincing them to accept new proposals. A case can therefore be made for the necessity of developing graphic designers' skills when it comes to explicating design processes with the aim of making it clear to non-designers what it actually is that a graphic designer knows and does, as well as building a stronger theoretical foundation for the profession.