What Makes the Difference? Employee Social Media Brand Engagement: An Abstract 2020 (English)In: Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference / [ed] Shuang Wu, Felipe Pantoja, Nina Krey, Springer Nature , 2020, p. 531-532Conference paper, Published paper (Refereed)

Place, publisher, year, edition, pages

Springer Nature , 2020. p. 531-532

Series

Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ISSN 2363-6165, E-ISSN 2363-6173

Keywords [en]

Brand engagement, Business-to-business, Content analysis, Social media

National Category

Business Administration

Research subject

Industrial Marketing

Identifiers

URN: urn:nbn:se:ltu:diva-95079DOI: 10.1007/978-3-030-39165-2_219Scopus ID: 2-s2.0-85125226219ISBN: 978-3-030-39164-5 (print)ISBN: 978-3-030-39165-2 (electronic)OAI: oai:DiVA.org:ltu-95079DiVA, id: diva2:1722684

Conference

Academy of Marketing Science Annual Conference (AMSAC 2019), May 29-31, 2019, Vancouver, Canada

Available from: 2022-12-30 Created: 2022-12-30 Last updated: 2022-12-30Bibliographically approved

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Authority records

Duncan, Sherese Y.

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Business Administration and Industrial Engineering

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