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‘Customer Satisfaction’, Loyalty and ‘Adoption’ of E-Banking Technology in Mauritius
REVA University, Bengaluru, India.
Luleå University of Technology, Department of Social Sciences, Technology and Arts, Social Sciences.
UDM, Roches-Brunes, Mauritius.
UOM, Moka, Mauritius.
2020 (English)In: Embedded Systems and Artificial Intelligence: Proceedings of ESAI 2019, Fez, Morocco / [ed] Vikrant Bhateja; Suresh Chandra Satapathy; Hassan Satori, Springer Nature, 2020, p. 861-873Conference paper, Published paper (Refereed)
Abstract [en]

Small Island, Mauritius is adopting drastic changes with reference to technology. The prime focus of extant study is exploratory in nature and trying to examine the relationship between the factors that are inspiring Mauritian consumers and customers to go with technology and technological advances that are user friendly. E-banking services are one among them. Also, try to test which of the dimensions has the strongest potential in influencing ‘e-customer’. This study focuses mainly on perception of the customer, e-banking adoption motif, ‘e-banking satisfaction’ and ‘quality’ of ‘e-banking services’ in Mauritius. Primary data is collected with the help of drop-off survey and were statistically analysed with the help of Structural Equation Modelling (SEM) and ordered probit and logit regressions. The empirical evidences of this study reveals, reliability, responsiveness, secured transaction, comfort, efficiency, dependence and ease-of-use has a striking impact on the ‘customer satisfaction’ and e-loyalty. With these findings, for Mauritian content, ‘electronic banking’ would be indispensable ‘banking service’ that can be, provided, well executed to improve ‘e-customer satisfaction’ and ‘e-customer loyalty’ to sustain goodwill of the e-banking customers. Relative importance and service quality of e-banking technology at Maurtius would support the banking industry to motivate the customers.

Place, publisher, year, edition, pages
Springer Nature, 2020. p. 861-873
Series
Advances in Intelligent Systems and Computing, ISSN 2194-5357, E-ISSN 2194-5365 ; 1076
Keywords [en]
E-customer, Ease of use, Efficiency, Goodwill, Significance
National Category
Economics
Research subject
Economics
Identifiers
URN: urn:nbn:se:ltu:diva-95192DOI: 10.1007/978-981-15-0947-6_82Scopus ID: 2-s2.0-85085218292OAI: oai:DiVA.org:ltu-95192DiVA, id: diva2:1724879
Conference
1st International Conference on Embedded Systems and Artificial Intelligence (ESAI'19), Fez, Morocco, May 2-3, 2019
Note

Funder: REVA University;

ISBN for host publication: 978-981-15-0946-9; 978-981-15-0947-6

Available from: 2023-01-09 Created: 2023-01-09 Last updated: 2023-01-09Bibliographically approved

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Jaunky, Vishal Chandr

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