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The Effect of Narrative Believability on Persuasiveness and Purchase Intention: An Abstract
Cassar, Mario L.
Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering.
Caruana, Albert
University of Malta, Msida, Malta.
Konietzny, Jirka
Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering.
ORCID iD:
0000-0002-8022-8835
Chohan, Raeesah
Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering.
2019 (English)
In:
Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / [ed] Rossi, Patricia; Krey, Nina, Springer Nature , 2019, p. 657-657
Conference paper, Oral presentation with published abstract (Refereed)
Place, publisher, year, edition, pages
Springer Nature , 2019. p. 657-657
Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ISSN 2363-6165, E-ISSN 2363-6173
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN:
urn:nbn:se:ltu:diva-98447
DOI:
10.1007/978-3-030-02568-7_173
Scopus ID:
2-s2.0-85125175797
OAI: oai:DiVA.org:ltu-98447
DiVA, id:
diva2:1769045
Conference
21st AMS World Marketing Congress (WMC), Porto, Portugal, June 27-30, 2018
Note
ISBN för värdpublikation: 978-3-030-02567-0, 978-3-030-02568-7
Available from:
2023-06-16
Created:
2023-06-16
Last updated:
2023-06-16
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Cassar, Mario L.
Konietzny, Jirka
Chohan, Raeesah
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