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Ecosystem Orchestration within Digital Servitization: A Path towards Sustainable Industry
Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering.ORCID iD: 0000-0002-6524-0975
2023 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

The development of new digital technologies is enabling manufacturing firms to transition from their traditional product-centric approaches to a more sophisticated service-oriented model, known as “digital servitization”. Moreover, this convergence between digitalization and servitization can provide innovative ways of reducing environmental footprints and enhancing social impact, while preserving firms' economic viability. Digital servitization can, therefore, be considered one of the pathways to bringing sustainable benefits to the manufacturing industry. Nevertheless, digital servitization is a challenging endeavor because it involves the transformation of digital infrastructures, the implementation of formal governance principles, and the close interactions between firms. Since only a few individual firms can claim to have all the technological resources and capabilities necessary to create and deliver digital services and solutions, multiple actors are required to work together in so-called innovation ecosystems to reap the benefits of digital servitization. This highlights the importance of transforming ecosystems and establishing cooperative collaboration between diverse actors to facilitate the formation, orchestration, and expansion of ecosystems over time. Similarly, ecosystem orchestration and managing complex collaborations to realize the ecosystem vision have been proven to be the most challenging aspects of this transformation within the context of digital servitization. Despite the growing interest in ecosystem orchestration in research and practice, there is still a lack of knowledge about how this process can be conducted within the context of digital servitization. Therefore, the purpose of this thesis is to advance understanding of how ecosystems can be orchestrated within digital servitization to realize a more sustainable industry.

Featuring a cover story and four separate but interrelated papers, this thesis uses a variety of different methodological approaches to advance understanding and knowledge of ecosystem orchestration for the co-creation of digitally enabled advanced services and solutions. As a result of conducting a systematic literature review, Paper 1 provides the foundation for the remaining studies. Following this, Papers 2 and 3 adopt a qualitative case study approach to contribute to the empirical aspect of the thesis. Furthermore, Paper 4 adopts a mixed-method approach (fsQCA) to fill the gap of scarce quantitative and hybrid methods in the digital servitization literature.

As a contribution to the emerging literature on digital servitization, this thesis proposes a framework for how firms can orchestrate their ecosystems in digital servitization in order to achieve sustainable industry benefits. The framework outlines three major building blocks of activities that industrial firms perform in order to orchestrate their ecosystem in digital servitization. These blocks of activities are undertaken to support: 1) digital value architecture, 2) the contractual governance mechanism, and 3) relational ecosystem governance. Moreover, it extends the discussion on how these building blocks interact and co-evolve for ecosystem orchestration to occur in the digital servitization context in order to achieve sustainable industry outcomes.

Place, publisher, year, edition, pages
Luleå: Luleå University of Technology, 2023.
Series
Doctoral thesis / Luleå University of Technology 1 jan 1997 → …, ISSN 1402-1544
National Category
Business Administration
Research subject
Entrepreneurship and Innovation
Identifiers
URN: urn:nbn:se:ltu:diva-102383ISBN: 978-91-8048-438-1 (print)ISBN: 978-91-8048-439-8 (electronic)OAI: oai:DiVA.org:ltu-102383DiVA, id: diva2:1811066
Public defence
2024-01-31, A109, Luleå tekniska universitet, Luleå, 09:00 (English)
Opponent
Supervisors
Available from: 2023-11-10 Created: 2023-11-10 Last updated: 2024-01-10Bibliographically approved
List of papers
1. Ecosystem transformation for digital servitization: A systematic review, integrative framework, and future research agenda
Open this publication in new window or tab >>Ecosystem transformation for digital servitization: A systematic review, integrative framework, and future research agenda
2022 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 146, p. 176-200Article, review/survey (Refereed) Published
Abstract [en]

Manufacturing firms are increasingly seeking to capture the potential of digitalization by transforming towards digital servitization. Yet, most manufacturers struggle to realize the value through digital servitization because it requires a sustained focus on forming ecosystem partnerships. Digital servitization research has long recognized the importance of ecosystem tranformation but much of the existing discussion on this interlink is fragmented and understudied. Therefore, this study’s purpose is to investigate how manufacturing firms engaged in digital servitization transform their ecosystems. To this end, we have examined the triggers, firm-level enablers, ecosystem phases and activities, and effects of ecosystem transformation in digital servitization. We provide a comprehensive review of the phases of ecosystem transformation including ecosystem formation, orchestration, and expansion as well as their associated activities. These findings have been consolidated into an integrative framework for ecosystem transformation and, based on this analysis, suggestions for future research are provided for digital servitization scholars.

Place, publisher, year, edition, pages
Elsevier, 2022
Keywords
Digital servitization, Ecosystem transformation, Ecosystem orchestration, Servitization, Innovation ecosystem, Business ecosystem
National Category
Business Administration
Research subject
Entrepreneurship and Innovation
Identifiers
urn:nbn:se:ltu:diva-90111 (URN)10.1016/j.jbusres.2022.03.067 (DOI)000798783800015 ()2-s2.0-85127192046 (Scopus ID)
Funder
VinnovaSwedish Research Council FormasThe Research Council of Norway
Note

Validerad;2022;Nivå 2;2022-04-08 (hanlid)

Available from: 2022-04-08 Created: 2022-04-08 Last updated: 2023-11-10Bibliographically approved
2. Digital servitization strategies for SME internationalization: the interplay between digital service maturity and ecosystem involvement
Open this publication in new window or tab >>Digital servitization strategies for SME internationalization: the interplay between digital service maturity and ecosystem involvement
2022 (English)In: Journal of Service Management, ISSN 1757-5818, E-ISSN 1757-5826, Vol. 33, no 1, p. 143-162Article in journal (Refereed) Published
Abstract [en]

Purpose: The purpose of this study is to understand how digital servitization enables the process of internationalization for industrial SMEs.

Design/methodology/approach: The present study has adopted an exploratory multiple case study, conducting a total of 40 interviews in a two-phased approach to data collection. The first phase consisted of exploratory interviews with twenty-six industrial SMEs connected to the manufacturing industry in Sweden and Finland. Then, six SMEs were selected in the second phase to participate in additional in-depth interviews.

Findings: First, this study identifies three gradual enabling phases concerned with the digital service maturity of SMEs consisting of digital awareness, digital service innovation and digital service mass customization. Second, the three interdependent phases of ecosystem knowledge synergy, ecosystem integration and ecosystem value co-creation were identified to improve ecosystem involvement. Finally, a process framework has been developed for SME internationalization consisting of a digital servitization innovation strategy, a digital servitization ecosystem strategy and a digital servitization scaling strategy.

Originality/value: The present research contributes to how digital servitization enables SME internationalization by demonstrating how the development of digital service offerings and ecosystem partnerships supports the internationalization process. This research extends the literature by proposing a process framework for the digital-servitization-enabled internationalization of SMEs. This process perspective provides a richer explanation of the complex interplay between servitization, digitalization and ecosystems choices, which supports the expansion into international markets.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2022
Keywords
Internationalization, SMEs, Digital servitization, Digital service maturity, Business ecosystem, Ecosystem involvement
National Category
Business Administration
Research subject
Entrepreneurship and Innovation
Identifiers
urn:nbn:se:ltu:diva-88574 (URN)10.1108/JOSM-11-2020-0428 (DOI)000730904200001 ()2-s2.0-85121354689 (Scopus ID)
Funder
VinnovaInterreg Nord
Note

Validerad;2022;Nivå 2;2022-03-07 (joosat);

Funder: PiiA; Intereg Bothnia Atlantica

Available from: 2021-12-28 Created: 2021-12-28 Last updated: 2023-11-10Bibliographically approved
3. Orchestrating the ecosystem for data-driven digital services and solutions: A multi-level framework for the realization of sustainable industry
Open this publication in new window or tab >>Orchestrating the ecosystem for data-driven digital services and solutions: A multi-level framework for the realization of sustainable industry
(English)Manuscript (preprint) (Other academic)
National Category
Business Administration
Identifiers
urn:nbn:se:ltu:diva-102374 (URN)
Available from: 2023-11-10 Created: 2023-11-10 Last updated: 2023-11-10
4. Linking digital servitization and industrial sustainability performance: A configurational perspective on smart solution strategies
Open this publication in new window or tab >>Linking digital servitization and industrial sustainability performance: A configurational perspective on smart solution strategies
(English)Manuscript (preprint) (Other academic)
National Category
Business Administration
Identifiers
urn:nbn:se:ltu:diva-102376 (URN)
Available from: 2023-11-10 Created: 2023-11-10 Last updated: 2023-11-10

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Kolagar, Milad

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