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An 'inside-out' perspective on managing information in new product development
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.ORCID iD: 0000-0002-8103-2519
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.ORCID iD: 0000-0002-7880-2770
2006 (English)In: International Journal of Technology Intelligence and Planning (IJTIP), ISSN 1740-2832, E-ISSN 1740-2840, Vol. 2, no 3, p. 248-261Article in journal (Refereed) Published
Abstract [en]

A continuous stream of books and papers has suggested that firms need to apprehend information about environmental factors such as customers, competitors and new technologies in order to enable effective New Product Development (NPD). Often, this literature takes an 'outside-in' perspective, and argues that firms need to utilise tools such as industry structure analysis and the OT component of SWOT to increase NPD performance. This paper outlines an alternative 'inside-out' perspective, and suggests that firms should start not by focusing on the environment, but rather on their resources and capability for managing information. The paper develops and explicates a three-component capability of managing information in NPD. The paper concludes with managerial implications by pointing to a variety of techniques and tools that management and other practitioners involved with NPD can use to build and sustain the capability of managing information.

Place, publisher, year, edition, pages
2006. Vol. 2, no 3, p. 248-261
National Category
Other Engineering and Technologies not elsewhere specified Production Engineering, Human Work Science and Ergonomics
Research subject
Entrepreneurship and Innovation; Industrial Logistics
Identifiers
URN: urn:nbn:se:ltu:diva-5151DOI: 10.1504/IJTIP.2006.011560Local ID: 32dcf040-0ab9-11dc-9854-000ea68e967bOAI: oai:DiVA.org:ltu-5151DiVA, id: diva2:978025
Note
Validerad; 2006; 20070525 (keni)Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2017-11-24Bibliographically approved

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Frishammar, JohanChronéer, Diana

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