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Eleven years of scholarly research in the Journal of Services Marketing
Flinders Business School, Flinders University, Adelaide.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
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2011 (English)In: Journal of Services Marketing, ISSN 0887-6045, E-ISSN 0887-6045, Vol. 25, no 1, p. 4-13Article in journal (Refereed) Published
Abstract [en]

Purpose: The publication of papers in scholarly journals is an important channel for the dissemination of academic knowledge. Analyzing academic content provides useful insights into how services marketing evolves over a selected time frame. The purpose of this paper is to determine key trends published in the Journal of Services Marketing during the recent 11-year period from 1998 to 2008. Design/methodology/approach: This paper presents a content analysis of the papers published in the Journal of Services Marketing during the period 1998-2008. A total of 417 papers, excluding book reviews, were analyzed. Descriptive statistics provide an overview of the research contributions. Findings: The main finding is that most of the papers published in the Journal of Services Marketing during the recent 11-year period are researchbased papers. Other findings include a trend towards co-authorship, the use of surveys and empirical data, adults as research subjects, factor analysis, structural equation modeling, and analysis of variance as the most popular statistical techniques. Based on a keyword analysis most papers are related to service quality and customer service. Practical implications: Researchers who wish to publish in this journal can use the findings as a guideline in preparing for their submission. The study gives an overview of the types of papers published in this journal. The analysis also shows that there is no preference for a particular topic for publication which stimulates new and varied contribution from researchers. Originality/value: This is the first content analysis conducted of the scholarly contribution to this journal that shows the trends in services research topics

Place, publisher, year, edition, pages
2011. Vol. 25, no 1, p. 4-13
National Category
Business Administration Business Administration
Research subject
Industrial Marketing; Electronic Commerce
Identifiers
URN: urn:nbn:se:ltu:diva-7729DOI: 10.1108/08876041111107014ISI: 000288723200001Scopus ID: 2-s2.0-79551651321Local ID: 6259dc40-ee43-11df-8b36-000ea68e967bOAI: oai:DiVA.org:ltu-7729DiVA, id: diva2:980619
Note
Validerad; 2011; 20101112 (ysko)Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2018-07-10Bibliographically approved

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Heerden, Gene vanChan, AnthonyGhazisaeedi, MehdiHalvorson, WadeSteyn, Peter

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Citation style
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