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Two tales of one city: Image versus identity
School of Business and Economics, Linnaeus University, Växjö, 35195, Sweden.
School of Business and Economics, Linnaeus University, Växjö, 35195, Sweden.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.ORCID iD: 0000-0001-5899-4747
2016 (English)In: Place Branding and Public Diplomacy, ISSN 1751-8040, E-ISSN 1751-8059, Vol. 12, no 4, p. 314-328Article in journal (Refereed) Published
Abstract [en]

By applying the concepts of brand personality and attitudinal loyalty of a city as a brand, the objective of this study is to investigate the perceived place brand identity versus image and to empirically examine and compare their relationships with loyalty toward a city as a brand. This is to make a comparison between two groups of internal stakeholders; namely, residents of a city (image) and city officials(identity). The results indicate that there exists a great difference in the components of loyalty between city officials and the residents of the city. The results also reveal that how brand personality of the studied city is perceived varies between the two groups of internal stakeholders evaluated in this study. As the results of this study shift the focus from tourist (external) stakeholder to the internal ones representingtwo different internal perspectives of a city, they constitute a significant contribution to the process of city brand personality creation. This is of importance since the starting point in communicating the attractiveness of a city to the external stakeholders is how the city is perceived as a brand from its internal stakeholders’ perspectives.

Place, publisher, year, edition, pages
2016. Vol. 12, no 4, p. 314-328
Keywords [en]
brand identity, brand image, brand loyalty, brand personality, city branding, place branding
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-8000DOI: 10.1057/pb.2015.25Scopus ID: 2-s2.0-85038624366Local ID: 670d5ba1-723f-485f-8c08-8b819cb6fe85OAI: oai:DiVA.org:ltu-8000DiVA, id: diva2:980890
Note

Validerad; 2017; Nivå 1; 2017-02-27 (rokbeg)

Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2022-07-05Bibliographically approved

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Sattari, SetayeshFoster, TimWallström, Åsa

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