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Cognitive Constructions of Low-Profit and High-Profit Business Models: A Repertory Grid Study of Serial Entrepreneurs
Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.ORCID-id: 0000-0003-0290-7522
Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.ORCID-id: 0000-0002-3377-6177
Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design.ORCID-id: 0000-0002-8770-8874
2015 (engelsk)Inngår i: Entrepreneurship: Theory & Practice, ISSN 1042-2587, E-ISSN 1540-6520, Vol. 39, nr 5, s. 1083-1109Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

This study shows how the repertory grid methodology can be used to understand entrepreneurs' cognitive construction of business models and evidence of entrepreneurs' differential cognition of high-profit and low-profit business models. We show that entrepreneurs are more cognitively complex and more nuanced in constructing high-profit business models than low-profit business models. Furthermore, although they are perceived as meaningful, low-profit business models are characterized by relatively less clear cognitive constructions. This study suggests that the repertory grid technique may be useful for future research and entrepreneurship practice to understand the entrepreneurial cognition of business models

sted, utgiver, år, opplag, sider
2015. Vol. 39, nr 5, s. 1083-1109
HSV kategori
Forskningsprogram
Redovisning och styrning; Entreprenörskap och innovation
Identifikatorer
URN: urn:nbn:se:ltu:diva-8833DOI: 10.1111/etap.12096ISI: 000360806100005Scopus ID: 2-s2.0-84940897908Lokal ID: 761e6fb6-46c2-40a6-a88e-ecc123609d1aOAI: oai:DiVA.org:ltu-8833DiVA, id: diva2:981771
Merknad
Validerad; 2015; Nivå 2; 20110519 (malin_m)Tilgjengelig fra: 2016-09-29 Laget: 2016-09-29 Sist oppdatert: 2020-01-24bibliografisk kontrollert

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Malmström, MalinJohansson, JeanethWincent, Joakim

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