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Effective targeting of national export promotion programs for SMEs
Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.ORCID-id: 0000-0002-8830-8098
2012 (Engelska)Ingår i: International Journal of Globalisation and Small Business, ISSN 1479-3059, E-ISSN 1479-3067, Vol. 4, nr 3-4, s. 242-283Artikel i tidskrift (Refereegranskat) Published
Abstract [en]

This paper aims to assess the effectiveness of forty two export promotion programs among forty six Cypriot export manufacturing SMEs. The two step method of evaluating the effectiveness of export promotion programs considers firstly, qualitative measures i.e., the level of awareness, adoption and usefulness of the export promotion programs, related to the organizational, the internationalization, and export performance parameters and secondly, quantitative measures i.e., the number of the significant differences of the above parameters. The most important categories of export promotion programs for modification are financial aspects of marketing, marketing mix, education and training, and market targeting. The proposed model shows that there exist positive relationships between the levels of usefulness and adoption, awareness and adoption, and usefulness and awareness, provided that there are significant differences among the sub-parameters i.e., firm’s size, product type, export distribution method, export regularity, and export profit intensity. The excess versus the lagging of satisfaction of users of export promotion programs, play an important role for motivating export managers for higher levels of export performance.

Ort, förlag, år, upplaga, sidor
2012. Vol. 4, nr 3-4, s. 242-283
Nationell ämneskategori
Företagsekonomi
Forskningsämne
Industriell marknadsföring
Identifikatorer
URN: urn:nbn:se:ltu:diva-8857DOI: 10.1504/IJGSB.2012.049253Scopus ID: 2-s2.0-84867065755Lokalt ID: 76800c67-a905-4428-9bd4-2237877ce84dOAI: oai:DiVA.org:ltu-8857DiVA, id: diva2:981795
Anmärkning

Validerad; 2012; 20111004 (dafcou)

Tillgänglig från: 2016-09-29 Skapad: 2016-09-29 Senast uppdaterad: 2018-07-10Bibliografiskt granskad

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Totalt: 38 träffar
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