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A critical exploration of collected data in business research: Is data trustworthy?: A comparison of a survey and interviews
Luleå University of Technology, Department of Computer Science, Electrical and Space Engineering, Computer Science.ORCID iD: 0000-0002-7880-2770
2015 (English)In: International Journal of Business and Management, ISSN 1833-3850, E-ISSN 1833-8119, Vol. 10, no 8Article in journal (Refereed) Published
Abstract [en]

Despite its crucial role within a research community, trustworthiness in data collecting has received surprisinglylittle scientific attention in research articles. Therefore, the overall purpose of this paper is to explore and discusstrustworthiness in collected data through both interview and questionnaire methods. The results of these methodsare reported as a methodological experiment. The answers from the questionnaires and the interviews werecompared and illustrated using a “Divergence Index,” which illustrates the coherence (trustworthiness) of the twodata-collection methods. The two data-collection methods tested in the study provided different results and hencepresent different factors of importance for SMEs. The present paper concludes that (1) there are few reflections onthe trustworthiness of collected data in prior research, and (2) the responses for two data collection methods showgreat divergence, which can have consequences on CEOs’ and other decision-makers decisions based on collecteddata.

Place, publisher, year, edition, pages
2015. Vol. 10, no 8
Keywords [en]
Business / Economics - Business studies
Keywords [sv]
Ekonomi - Företagsekonomi
National Category
Information Systems, Social aspects
Research subject
Information systems
Identifiers
URN: urn:nbn:se:ltu:diva-9046DOI: 10.5539/ijbm.v10n8p1Local ID: 79ac29a9-8f78-42e6-b84f-a8c9e50b4e82OAI: oai:DiVA.org:ltu-9046DiVA, id: diva2:981984
Note

Validerad; 2015; Nivå 1; 20150930 (dianac)

Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2017-11-24Bibliographically approved

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Nilsson, TorBjörnChronéer, Diana

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