Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Believing the bloggers: some implications of consumer skepticism for PR professionals
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
2010 (English)In: Asia Pacific Public Relations Journal, ISSN 1440-4389, E-ISSN 1839-8227, Vol. 11, no 2, p. 79-91Article in journal (Refereed) Published
Abstract [en]

Online blogs, specifically those that offer reviews of products, services and technologies, increasingly attract interest among practitioners of public relations as well as academic scholars. While the literature has addressed the significance of blogs as a public relations tool, limited research has been devoted to the responses of blog readers. This paper focuses on the extent to which online consumers exhibit scepticism towards these blogs. We validated a scepticism scale traditionally employed in advertising research to understand consumer scepticism towards blogs. The survey amongst Australian online consumers confirmed the relationship between selected demographics and blog reader scepticism.

Place, publisher, year, edition, pages
2010. Vol. 11, no 2, p. 79-91
National Category
Business Administration Business Administration
Research subject
Industrial Marketing; Electronic Commerce
Identifiers
URN: urn:nbn:se:ltu:diva-10211Local ID: 8f99ae70-ee42-11df-8b36-000ea68e967bOAI: oai:DiVA.org:ltu-10211DiVA, id: diva2:983151
Note
Godkänd; 2010; 20101112 (ysko)Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2017-11-24Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

http://www.deakin.edu.au/arts-ed/apprj/

Authority records BETA

Ghazisaeedi, MehdiPitt, LeylandSteyn, Peter

Search in DiVA

By author/editor
Ghazisaeedi, MehdiPitt, LeylandSteyn, Peter
By organisation
Business Administration and Industrial Engineering
In the same journal
Asia Pacific Public Relations Journal
Business AdministrationBusiness Administration

Search outside of DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric score

urn-nbn
Total: 41 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf