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Fulfilling the promise: a model for delivering successful online health care
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
Bentley University, Waltham.
2009 (English)In: Journal of Medical Marketing, ISSN 1745-7904, E-ISSN 1745-7912, Vol. 9, no 3, p. 243-254Article in journal (Refereed) Published
Abstract [en]

Ageing populations and runaway health costs are challenging governments and tax payers across the developed world. E-health has been trumpeted as a potential saviour. Yet delivery has been patchy, consumer reaction mixed and adoption slow: the jury is still very much out on e-health. Part of the problem may be that research has tended to focus on the technology rather than the user and on the product rather than the service. Moreover, the exploratory studies on use have lacked theoretical grounding so that we know that things are not working - we just do not know why. This is where this research contributes. In this article we review the potential benefits and pitfalls of e-health, and drawing on the technological acceptance literature to develop a theory-based model of e-health acceptance. Our model is a step towards providing the answer to the question of why e-health fails and how it can be made to work.

Place, publisher, year, edition, pages
2009. Vol. 9, no 3, p. 243-254
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-11722DOI: 10.1057/jmm.2009.26Scopus ID: 2-s2.0-69749113891Local ID: abab4e50-c226-11de-b769-000ea68e967bOAI: oai:DiVA.org:ltu-11722DiVA, id: diva2:984672
Note

Validerad; 2009; 20091026 (ysko)

Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2018-07-10Bibliographically approved

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Jung, Marie-LouiseBerthon, Pierre

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