Environmentally adapted lubricants (EALs) have been a slowly growing segment of the lubricants business since the early 1970s. The evolution of environmental thinking has led to the change of focus, from biodegradability to renewability. In the future, the focus will be more on fuel economy and lower emissions. Technical development drivers include the availability of suitable base fluids and additives for lubricants formulation and the adaptation of technical standards, OEM specifications and eco-labels. Important non-technical development drivers include environmental management tools and eco auditing. Environmental policy, and procurement guidelines for cities and government organizations, clearly has a large impact. EALs have been repeatedly heralded as one of the few future growth segments of the lubricants business, hence the relatively large increase in R&D activity over the last decade. In sales terms, growth has been slow, limited by high cost and several other factors. For a good future development, both technical and political hurdles must be overcome.