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The social media release as a public relations tool: intentions to use among B2B bloggers
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
Simon Fraser University, Vancouver.
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2010 (English)In: Public Relations Review, ISSN 0363-8111, E-ISSN 1873-4537, Vol. 36, no 1, p. 87-89Article in journal (Refereed) Published
Abstract [en]

The Social Media Release (SMR) is emerging as a potentially powerful public relations tool in a world of social network media, particularly when targeted at influential bloggers. The research described here studies the factors that influence bloggers to use SMRs, using the Technology Acceptance Model as a theoretical framework, concentrating specifically on their perceptions of usefulness and ease of use.

Place, publisher, year, edition, pages
2010. Vol. 36, no 1, p. 87-89
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-14043DOI: 10.1016/j.pubrev.2009.09.005ISI: 000274373700018Scopus ID: 2-s2.0-74449087372Local ID: d5b9b200-cf9f-11de-b769-000ea68e967bOAI: oai:DiVA.org:ltu-14043DiVA, id: diva2:986997
Note
Validerad; 2010; 20091112 (ysko)Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2018-07-10Bibliographically approved

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Steyn, PeterSalehi-Sangari, EsmailPitt, LeylandBerthon, Pierre

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