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Public support for renewable electricity: the importance of policy framing
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Social Sciences.ORCID iD: 0000-0002-7199-7843
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Social Sciences.ORCID iD: 0000-0003-2264-7043
2008 (English)In: Ecological economics research trends, New York: Nova Science Publishers, Inc., 2008, p. 83-104Chapter in book (Other academic)
Abstract [en]

Individuals' contribution to electricity generation based on remewable energy sources can be channelled in two ways. The "green" market approach relies on an 'unconditional' contribution to renewable power while the certificate scheme represents a corresponding 'conditional' support (i.e., I can only contribute if the scheme is at place, and if so many others will also contribute). In both systems the support to renewable power is made possible through a price premium paid for these types of energy sources. In this chapter we draw on the economics literature on individual contributions to public goods and empirically test the overall hypothesis that the framing of renewable power support in a 'conditional' and an 'unconditional' scenario, respectively will tend to trigger different types of moral deliberations. In thr former case the delibarations concern mainly the division of efforts between individuals, while the delibarations in the latter case relate more to the characteristics of the public good in question and the perceived personal responsibility and ability to contribute to this good. This implies also that the variables determining the willingness to accept price premiums for renewable power may differ across schemes considered. We analyze the response to dichotomous willingness to pay (WTP) questions from two different versions of a postal survey sent out to 1200 Swedish house owners. A random effects binary logit model is applied, and the estimated marginal effects support the notion that different types of factors tend to dominate choices depending on the support scheme considered. From these results follow a number of important implications for measures undertaken to increase the public's valuation of renewable power as well as the legitimacy of measure to increase renewable power production.

Place, publisher, year, edition, pages
New York: Nova Science Publishers, Inc., 2008. p. 83-104
National Category
Economics
Research subject
Economics
Identifiers
URN: urn:nbn:se:ltu:diva-21153Local ID: bdff2cd0-8ba3-11dd-8c36-000ea68e967bISBN: 1600219411 (print)ISBN: 9781600219412 (print)OAI: oai:DiVA.org:ltu-21153DiVA, id: diva2:994198
Note
Godkänd; 2008; 20080926 (keni)Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2018-02-16Bibliographically approved

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Ek, KristinaSöderholm, Patrik

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CiteExportLink to record
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