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Comparison of internet banking services in two different banking sectors: an empirical investigation in Iran
Tarbiat Modares University.
Tarbiat Modares University.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.ORCID iD: 0000-0001-5899-4747
Multimedia University (MMU).
2009 (English)In: Proceedings The Second Conference on Electronic City: Tehran, 24-25 May 2009, 2009Conference paper, Published paper (Refereed)
Abstract [en]

Over the last 20 years, some Iranian banks have started to offer Internet banking services to their customers. This study was conducted to develop an understanding of Iranian customer's attitude and adoption of Internet banking. Through using questionnaire; demographic, attitudinal, and behavioral characteristics of Internet banking of Mellat bank and Saman bank which are from governmental and private sectors respectively are examined. Both banks have highly similar services. In either banks a significant differences between demographic profiles and attitudes of users and non-users groups does exist. The majority of the customers are very comfortable and willing to use Internet banking. Branch counter was the most frequently adopted channel. The security concerns, lack of technological knowledge and awareness stand out as being obstacles to the adoption of Internet banking. The present study identifies a set of factors that are perceived to have impact on internet banking adoption. With respect to the fact that in the majority of cases, Iranian banks are under governmental authority, privatization could be useful for the Iranian banks services.

Place, publisher, year, edition, pages
2009.
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-26827Local ID: 01526940-61d5-11de-9f57-000ea68e967bOAI: oai:DiVA.org:ltu-26827DiVA, id: diva2:1000007
Conference
Conference on Electronic City : 24/05/2009 - 25/05/2009
Note
Godkänd; 2009; 20090626 (asa_w)Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2018-04-10Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf