Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Personas as a method for applied gender research: experiences from two research projects
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Human Work Science.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.ORCID iD: 0000-0001-8992-9470
2010 (English)Conference paper, Oral presentation only (Other academic)
Abstract [en]

Drawing on Acker's model for the study of gendered processes within organizations, this paper focuses on the utilization of the Persona method in two interactive research projects; Daring Gender and the Future Factory. The aim is to describe our experiences of Personas as a potential method for applied gender research; to actually challenge and fundamentally and sustainably change gendered processes. A persona is a fictional representation of a person, including behaviour, attitudes and motivations observed and identified during an initial inquiry process. The method is used to communicate individual's needs and preferences and hence to reframe practices. Based on our understanding it is easier to communicate a persona's issues and concerns than those of one participant in the process. The Persona method shows prospects to be one contribution to move beyond talk about ‘the problematic women issue' and thus a way to unsettle conventional beliefs about gender.

Place, publisher, year, edition, pages
2010.
National Category
Production Engineering, Human Work Science and Ergonomics Other Engineering and Technologies not elsewhere specified
Research subject
Industrial Work Environment; Industrial Design
Identifiers
URN: urn:nbn:se:ltu:diva-27238Local ID: 09a13950-bcce-11df-a707-000ea68e967bOAI: oai:DiVA.org:ltu-27238DiVA, id: diva2:1000421
Conference
Gender, Work and Organization : International Interdisciplinary Conference 21/06/2010 - 23/06/2010
Note
Godkänd; 2010; Bibliografisk uppgift: Sider: 1-14; 20100910 (asawi)Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2018-04-11Bibliographically approved

Open Access in DiVA

No full text in DiVA

Authority records BETA

Källhammer, EvaWikberg-Nilsson, Åsa

Search in DiVA

By author/editor
Källhammer, EvaWikberg-Nilsson, Åsa
By organisation
Human Work ScienceInnovation and Design
Production Engineering, Human Work Science and ErgonomicsOther Engineering and Technologies not elsewhere specified

Search outside of DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric score

urn-nbn
Total: 91 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf