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Looking at forest trade fairs
Luleå University of Technology, Department of Arts, Communication and Education, Media, audio technology and experience production and theater.
2011 (English)Conference paper, Oral presentation only (Refereed)
Abstract [en]

This photographic essay explores two forest trade fairs in Sweden, Elmia Wood and Nolia Jord och Skog. Forestry culture in Sweden can be regarded as male dominated. Still this is changing when the group of female forest owners and female forestry professionals is increasing. Viewing forest trade fairs as visual communicational events where discourses and identities are constructed and reconstructed this study portrays, using photography and a method close to observation studies and visual sociology, the connection between gender and forestry and forest trade fairs. The results show that there is a masculine hegemony structuring the events and a traditional masculinity is strongly connected with forestry culture.

Place, publisher, year, edition, pages
2011.
Keywords [en]
Other social sciences - Media and communication studies
Keywords [sv]
Forestry, Gender, Photography, Trade fairs, Övrig samhällsvetenskap - Medie- och kommunikationsvetenskap
National Category
Communication Studies
Research subject
Media and Communication Science.
Identifiers
URN: urn:nbn:se:ltu:diva-28575Local ID: 26880304-d6c4-4dab-b054-d8975e4ecd66OAI: oai:DiVA.org:ltu-28575DiVA, id: diva2:1001775
Conference
Annual Conference of the International Communication Association : 26/05/2011 - 30/05/2011
Note
Godkänd; 2011; 20110523 (pathag)Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2017-11-25Bibliographically approved

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Häggqvist, Patrik

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf