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Adoption of multimedia message service (MMS) in Iran
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
Tarbiat Modares University, Iran.
2009 (English)In: 2009 International Conference on Computers & Industrial Engineering: CIE 2009 ; 6 - 9 July 2009, University of Technology of Troyes, France ; proceedings / [ed] Imed Kacem, Piscataway, NJ: IEEE Communications Society, 2009, p. 1590-1595Conference paper, Published paper (Refereed)
Abstract [en]

This paper presents a quantitative study on consumer adoption of multimedia message service (MMS) among Iranian subscribers. The theoretical background of this study is drawn from the innovation diffusion theory (IDT), which is a multidisciplinary theory frequently applied in IS and mobile technology adoption research. An empirical data collection was performed among mobile users to observe their idea and intention toward MMS adoption. The collected data was then processed and analyzed by several statistical tools, which revealed to extraction of specific findings. The findings of this research could provide foundations for mobile service providers for the practical development of multimedia message service, which is not yet offered in Iran.

Place, publisher, year, edition, pages
Piscataway, NJ: IEEE Communications Society, 2009. p. 1590-1595
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-29593DOI: 10.1109/ICCIE.2009.5223933Scopus ID: 77956095837Local ID: 31d49ec0-e345-11de-bae5-000ea68e967bISBN: 978-1-424-44135-8 (print)OAI: oai:DiVA.org:ltu-29593DiVA, id: diva2:1002817
Conference
International Conference on Computers & Industrial Engineering : 06/07/2009 - 09/07/2009
Note

Godkänd; 2009; 20091207 (ysko)

Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2018-03-14Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
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  • nn-NO
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  • Other locale
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Output format
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