A three-generational study consisting of interviews with a sample of Swedish girls, their mothers and grandmothers will be presented. By using the women's narratives the study focus on upbringing, parental identification and representation of gender in young women's process of technologically mediated modernization to explore how new technology and innovations have impacted their lives. The study involves a historical perspective in the transition from rural to urban life and from full-time housewife (oldest generation) to paid employment (youngest generation). These generational chains are analysed through the cultural processes involved in technological modernization. There is a cultural difference in growing up in the city compared to growing up in the countryside and this intertwines with differences in e.g. social class and family culture.