Corporate brand in service firms: the brand team 2008 (English)In: Recent Advances in Retailing and Services Science: conference 2008 : conference proceedings, Zagreb, Croatia, 14 July-17 July 20 / [ed] H.J.P. Timmermans, Eindhoven: EIRASS , 2008Conference paper, Published paper (Refereed)

Place, publisher, year, edition, pages

Eindhoven: EIRASS , 2008.

National Category

Business Administration

Research subject

Industrial Marketing

Identifiers

URN: urn:nbn:se:ltu:diva-30240Local ID: 400f1900-b026-11dd-b677-000ea68e967bISBN: 978-90-6814-172-6 (print)OAI: oai:DiVA.org:ltu-30240DiVA, id: diva2:1003467

Conference

International Conference on Recent Advances in Retailing and Consumer Services Science : 14/07/2008 - 17/07/2008

Note

Godkänd; 2008; 20081111 (asa_w)Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2018-04-10Bibliographically approved

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Authority records

Karlsson, TedWallström, ÅsaSalehi-Sangari, Esmail

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