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Capturing buying behaviour using a layered user model
Caulfield School of Information Technology, Monash University.
Department of Computer Science and Computer Engineering, La Trobe University.
2007 (English)In: E-Commerce and Web Technologies: 8th International Conference, EC-Web 2007, Regensburg, Germany, September 3-7, 2007. Proceedings / [ed] Giuseppe Psaila; Roland Wagner, Berlin: Encyclopedia of Global Archaeology/Springer Verlag, 2007, p. 109-118Conference paper, Published paper (Refereed)
Abstract [en]

User models are important tools for personalization, especially in ecommerce applications. But capturing dynamically changing user needs is a challenge. One of the reasons for such difficulty is that the purchasing behavior of an individual is based on a number of different aspects. In this paper we identify these aspects as a combination of demographics, domain based expectations and transactions. Since each individual can demonstrate a unique combination of these aspects, to achieve finer personalization, such individuality will have to be captured in user models. In this paper we propose such a user model architecture, which also has the ability to self-improve adapting to changes of individual behavior and long term modeling possibilities.

Place, publisher, year, edition, pages
Berlin: Encyclopedia of Global Archaeology/Springer Verlag, 2007. p. 109-118
Series
Lecture Notes in Computer Science, ISSN 0302-9743 ; 4655
Identifiers
URN: urn:nbn:se:ltu:diva-30434DOI: 10.1007/978-3-540-74563-1Local ID: 43d851a0-cf6c-11dc-9ad7-000ea68e967bISBN: 978-3-540-74562-4 (print)OAI: oai:DiVA.org:ltu-30434DiVA, id: diva2:1003661
Conference
International Conference on E-Commerce and Web Technologies : 03/09/2007 - 07/09/2007
Note
Upprättat; 2007; 20080130 (ysko)Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2017-11-25Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf