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Service quality in the Iranian cellular telecommunication market
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
2009 (English)Conference paper, Oral presentation only (Refereed)
Abstract [en]

This paper evaluates service quality in Iran’s mobile telecom market based on the well-known SERVQUAL model, with modifications made by Wang Po-Lo (2002) to reflect the industry attributes of mobile telecom. Based on 250 respondents, results indicate that there is a support for the application of this model in Iran.

Place, publisher, year, edition, pages
2009.
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-30640Local ID: 483fa460-6236-11de-9f57-000ea68e967bOAI: oai:DiVA.org:ltu-30640DiVA, id: diva2:1003869
Conference
Academy of Marketing Science. Conference : 20/05/2009 - 23/05/2009
Note
Godkänd; 2009; Bibliografisk uppgift: Sider: 105-109; 20090626 (skepei)Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2017-11-25Bibliographically approved

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Sattari, SetayeshSalehi-Sangari, EsmailPeighambari, Kaveh

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CiteExportLink to record
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