Multiple factors affect a company’s ability to enter a foreign market. Despite the challenges faced by SMEs, it is suggested that emerging markets (EM) possess high investment potential, thus should seriously be considered as new markets for Swedish environmental technology companies. Researchers within the field of internationalization activities suggest that psychic distance and experiential learning heavily affect market selection. This paper is based upon a case study of four companies that unite in a joint venture with the purpose of developing and constructing a complete plant in an EM based on a radical technology innovation. Of importance to the network partners is the knowledge shared between them for the purpose of successful commercialization, and also knowledge that enhances the prospects for companies to consider EM for their business.