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Enhancing the prospects for entering emerging markets via business networks
Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi.ORCID iD: 0000-0001-9592-3809
Royal Institute of Technology, Stockholm.
Royal Institute of Technology, Stockholm.
2010 (English)In: Proceedings of the XXI ISPIM Conference, 2010Conference paper, Published paper (Other academic)
Abstract [en]

Multiple factors affect a company’s ability to enter a foreign market. Despite the challenges faced by SMEs, it is suggested that emerging markets (EM) possess high investment potential, thus should seriously be considered as new markets for Swedish environmental technology companies. Researchers within the field of internationalization activities suggest that psychic distance and experiential learning heavily affect market selection. This paper is based upon a case study of four companies that unite in a joint venture with the purpose of developing and constructing a complete plant in an EM based on a radical technology innovation. Of importance to the network partners is the knowledge shared between them for the purpose of successful commercialization, and also knowledge that enhances the prospects for companies to consider EM for their business.

Place, publisher, year, edition, pages
2010.
National Category
Other Engineering and Technologies not elsewhere specified
Research subject
Product Innovation
Identifiers
URN: urn:nbn:se:ltu:diva-30812Local ID: 4c3f9690-441d-4b32-9327-c44e53dda7d2OAI: oai:DiVA.org:ltu-30812DiVA, id: diva2:1004041
Conference
ISPIM Conference : The Dynamics of Innovation - Discussing the future of innovation practice 06/06/2010 - 09/06/2010
Note
Upprättat; 2010; 20150703 (inah)Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2018-01-09Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
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  • vancouver
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Language
  • de-DE
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  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
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Output format
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  • asciidoc
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