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Industrial marketing communication: a (r)evolutionary journey from marketplace to marketspace
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
2015 (English)In: Revolution in Marketing: Market Driving Changes: Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference / [ed] Harlan E. Spotts, Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015, p. 111-118Conference paper, Published paper (Refereed)
Abstract [en]

This article looks back over a decade-long research project that investigated the use of industrial marketing communication tools by industrial sellers and buyers in Sweden. It was found that the Internet during “Part I” was simply an evolving tool within the industrial marketing communication “toolbox.” In “Part II” it became a revolutionary, multipurpose tool.

Place, publisher, year, edition, pages
Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015. p. 111-118
Series
Developments in Marketing Science, ISSN 0149-7421
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-31593DOI: 10.1007/978-3-319-11761-4_51Scopus ID: 84930855217Local ID: 5d0ed746-617d-46e1-b697-bbaa9c07090eISBN: 978-3-319-11760-7 (print)ISBN: 978-3-319-11761-4 (electronic)OAI: oai:DiVA.org:ltu-31593DiVA, id: diva2:1004827
Conference
Academy of Marketing Science. Conference : 24/05/2006 - 27/05/2006
Note
Godkänd; 2015; 20150917 (andbra)Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2017-11-25Bibliographically approved

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  • apa
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Language
  • de-DE
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  • en-US
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  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
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  • asciidoc
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