The MediaWise project aims to expand the scope ofexisting media delivery systems with novel cloud, personalizationand collaboration capabilities that can serve the needs of moreusers, communities, and businesses. The project develops aMediaWise Cloud platform that supports do-it-yourself creation,search, management, and consumption of multimedia content.The MediaWise Cloud supports pay-as-you-go models andelasticity that are similar to those offered by commerciallyavailable cloud services. However, unlike existing commercialCDN services providers such as Limelight Networks and Akamaithe MediaWise Cloud require no ownerships of computinginfrastructure and instead rely on the public Internet and publiccloud services (e.g., commercial cloud storage to store its content).In addition to integrating such public cloud services into a publiccloud-based Content Delivery Network, the MediaWise Cloudalso provides advanced Quality of Service (QoS) management asrequired for the delivery of streamed and interactive highresolution multimedia content. In this paper, we give a briefoverview of MediaWise Cloud architecture and present acomprehensive discussion on research objectives related to itsservice components. Finally, we also compare the featuressupported by the existing CDN services against the envisionedobjectives of MediaWise Cloud.