The SmartStore model was developed to determine the optimum design of borehole heat stores as a function of different design parameters. The optimum design is defined as the design that achieves the storage task with a minimum annual storage cost. The annual storage cost is the sum of annual costs of investment, operation, maintenance and heat loss. The PC-model has a user-friendly lay-out and gives a fast pre-design of borehole heat stores. In this article the model is briefly described. It is also shown that the technical design of the store is influenced by varying technical properties of the storage volume, but also by the cost of heat.