The L-word is the American cable network Showtime’s television series about predominantly lesbian and bisexual women in Los Angeles. First aired in 2004, the series became very popular worldwide. After its sixth season, aired in January 2009, it was cancelled, which makes it the longest running series on Showtime to date. The aim of the article is to analyze four focus group interviews with eighteen Swedish L-word viewers, putting particular weight on the concepts “place” (the “American-ness” of the series and the “Swedish-ness” of their everyday lives) and “class” (the upper middle class bias of the series), through the theoretical lens of the terms identification, counter-identification and dis-identification. How does the Los Angeles mediaspace of The L-word, a series mainly shot in Canada, communicate to small town and urban Swedish women? It is also argued that the series has “worldmaking” qualities, and is important for the fantasy lives of its viewers.  Key words: reception studies, The L-word, dis-identification, place, class