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Mobile marketing and its effects on the online impulsive purchasing tendency
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
2015 (English)Conference paper, Presentation (Refereed)
Place, publisher, year, edition, pages
Research subject
Industrial Marketing
URN: urn:nbn:se:ltu:diva-34760Local ID: 90b089a1-3e70-4115-a754-6be3de593e78OAI: diva2:1008011
ANZMAC Conference : 30/11/2015 - 02/12/2015
Godkänd; 2015; 20151115 (farman)Available from: 2016-09-30 Created: 2016-09-30Bibliographically approved

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