Social media and students’ achievement: the role of culture and personality
2011 (English)In: The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011, The Academy of Marketing Science, 2011, 148-152 p.Conference paper (Refereed)
This study analyzes the impact of students’ immersion in social networking on their academic performance in Sweden and Tunisia. Results from a sample of 400 students indicate that extraverted and conscious students experience different effects. Exceedingly cognitively absorbed, extraverted Swedish and conscious Tunisian students tend to underperform on their studies.
Place, publisher, year, edition, pages
The Academy of Marketing Science, 2011. 148-152 p.
Research subject Industrial Marketing; Electronic Commerce
IdentifiersURN: urn:nbn:se:ltu:diva-35006Local ID: 95ae9ed0-8706-4508-b1ea-70e4e156c369ISBN: 0-939783-36-3 (electronic)OAI: oai:DiVA.org:ltu-35006DiVA: diva2:1008258
Academy of Marketing Science. Conference : 24/05/2011 - 27/05/2011
Godkänd; 2011; 20110816 (ysko)2016-09-302016-09-302016-10-19Bibliographically approved