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Social media and students’ achievement: the role of culture and personality
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
University of Arkansas.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
2011 (English)In: The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011, The Academy of Marketing Science, 2011, 148-152 p.Conference paper (Refereed)
Abstract [en]

This study analyzes the impact of students’ immersion in social networking on their academic performance in Sweden and Tunisia. Results from a sample of 400 students indicate that extraverted and conscious students experience different effects. Exceedingly cognitively absorbed, extraverted Swedish and conscious Tunisian students tend to underperform on their studies.

Place, publisher, year, edition, pages
The Academy of Marketing Science, 2011. 148-152 p.
Research subject
Industrial Marketing; Electronic Commerce
Identifiers
URN: urn:nbn:se:ltu:diva-35006Local ID: 95ae9ed0-8706-4508-b1ea-70e4e156c369ISBN: 0-939783-36-3 (PDF)OAI: oai:DiVA.org:ltu-35006DiVA: diva2:1008258
Conference
Academy of Marketing Science. Conference : 24/05/2011 - 27/05/2011
Note

Godkänd; 2011; 20110816 (ysko)

Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2016-10-19Bibliographically approved

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