Change search
ReferencesLink to record
Permanent link

Direct link
Brand Personality of a City: Identity vs. Image
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
2011 (English)In: The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011 / [ed] Mary Conway, The Academy of Marketing Science, 2011, 440-442 p.Conference paper (Refereed)
Abstract [en]

This study investigates the perceived destination image and identity by applying the concept of brand personality and empirically examines their effects on loyalty towards a city as a brand. This affords a deeper understanding of how branding works in this context and provides a framework by which local governments can manage such loyalty.

Place, publisher, year, edition, pages
The Academy of Marketing Science, 2011. 440-442 p.
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-35048Local ID: 96d7690f-a632-472b-a142-9a2020f353e6ISBN: 0-939783-36-3 (PDF)OAI: oai:DiVA.org:ltu-35048DiVA: diva2:1008300
Conference
Academy of Marketing Science. Conference : 24/05/2011 - 27/05/2011
Note

Godkänd; 2011; 20110614 (ysko)

Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2016-10-19Bibliographically approved

Open Access in DiVA

No full text

Search in DiVA

By author/editor
Foster, TimSattari, SetayeshBäckström, Lars
By organisation
Business Administration and Industrial Engineering

Search outside of DiVA

GoogleGoogle Scholar

Total: 4 hits
ReferencesLink to record
Permanent link

Direct link