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Towards a Swedish Validation and Certification system för Nature Guides and Interpreter´s
Luleå University of Technology, Department of Arts, Communication and Education, Media, audio technology and experience production and theater.
2006 (English)In: 2nd National Wildlife Tourism Conference 2006, 2006, 43- p.Conference paper, Meeting abstract (Other academic)
Abstract [en]

As nature tourism becomes an increasingly important component within the experience economy, the demands and expectations increase on nature guides as well as on tour and safari operators. This is partly a consequence of increased demands among better and better educated visitors within the new information society. The offered experience need to be extraordinary, of high quality and personalized to fulfill demands from the new experienceeconomy. The emergence of eco-tourism as a consequence of demands for sustainable environmental management and an explicit environmental ethical awareness and Biophilic values in society sets new standards within nature tourism. These new demands have to be combined with the need for tourist companies for economical sustainability and possibility to grow and develop.The growing nature tourism in Sweden which previously has been a peripheral area for tourism in Europe, and these new demands in the experience economy has resulted in a Swedish quality marking system, "Nature´´ s Best" of nature based tourist products which has gained international interest. But the educational and professional system for nature guides is still undeveloped in Sweden where most are self learned or more or less educated without anycertification standards. The concept of certified nature Interpreter's as in US has not yet been introduced in Sweden and Scandinavia. Based on similar principles as "Nature's Best" ecocertification, a system for educational curriculum, validation of established nature guides and a national certification system is being established with the aim of integrating the concepts of Interpretation, Experience Production and sustainable Eco-tourism.

Place, publisher, year, edition, pages
2006. 43- p.
Research subject
Media and Communication Science.
URN: urn:nbn:se:ltu:diva-35323Local ID: 9cf025c0-7d72-11dc-b50c-000ea68e967bOAI: diva2:1008576
National Wildlife Tourism Conference : 13/08/2006 - 15/08/2006
Friluftsliv och naturturism ur ett upplevelseperspektiv
Godkänd; 2006; 20071018 (johsod)Available from: 2016-09-30 Created: 2016-09-30Bibliographically approved

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