Drivers and Outcomes of an Eco-Friendly Tourism Attitude and Behavior
2016 (English)In: Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference / [ed] Kirk Plangger, Encyclopedia of Global Archaeology/Springer Verlag, 2016, 215-223 p.Conference paper (Refereed)
This article reports the findings of a study, conducted among 234 tourists who visited Cyprus, aiming to identify the drivers and outcomes of an eco-friendly attitude. Using structural equation modelling, it was confirmed that deontology, law obedience, and political action of tourists positively influence the adoption of an environmentally-friendly attitude. In turn, this was found to be conducive to an eco-friendly behavior which ultimately enhances his/her satisfaction. The study findings have important implications for business managers and public policymakers, while directions for future research are provided.
Place, publisher, year, edition, pages
Encyclopedia of Global Archaeology/Springer Verlag, 2016. 215-223 p.
Developments in Marketing Science, ISSN 0149-7421
Research subject Industrial Marketing
IdentifiersURN: urn:nbn:se:ltu:diva-35656DOI: 10.1007/978-3-319-24148-7_67Local ID: a4896ac0-c117-43e1-97db-4a63de9c8b18ISBN: 978-3-319-24146-3 (print)ISBN: 978-3-319-24148-7 (print)OAI: oai:DiVA.org:ltu-35656DiVA: diva2:1008909
AMS World Marketing Congress : Cultural Perspectives in Marketing 28/08/2012 - 01/09/2012
Godkänd; 2015; 20151127 (andbra)2016-09-302016-09-30Bibliographically approved