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Drivers and Outcomes of an Eco-Friendly Tourism Attitude and Behavior
Neapolis University Pafos.
University of Cyprus.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
Cyprus University of Technology.
2016 (English)In: Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference / [ed] Kirk Plangger, Encyclopedia of Global Archaeology/Springer Verlag, 2016, 215-223 p.Conference paper (Refereed)
Abstract [en]

This article reports the findings of a study, conducted among 234 tourists who visited Cyprus, aiming to identify the drivers and outcomes of an eco-friendly attitude. Using structural equation modelling, it was confirmed that deontology, law obedience, and political action of tourists positively influence the adoption of an environmentally-friendly attitude. In turn, this was found to be conducive to an eco-friendly behavior which ultimately enhances his/her satisfaction. The study findings have important implications for business managers and public policymakers, while directions for future research are provided.

Place, publisher, year, edition, pages
Encyclopedia of Global Archaeology/Springer Verlag, 2016. 215-223 p.
Developments in Marketing Science, ISSN 0149-7421
Research subject
Industrial Marketing
URN: urn:nbn:se:ltu:diva-35656DOI: 10.1007/978-3-319-24148-7_67Local ID: a4896ac0-c117-43e1-97db-4a63de9c8b18ISBN: 978-3-319-24146-3 (print)ISBN: 978-3-319-24148-7 (print)OAI: diva2:1008909
AMS World Marketing Congress : Cultural Perspectives in Marketing 28/08/2012 - 01/09/2012
Godkänd; 2015; 20151127 (andbra)Available from: 2016-09-30 Created: 2016-09-30Bibliographically approved

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