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Aktivitet: Journal of Research in Interactive Marketing
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
2015 (English)Other (Other (popular science, discussion, etc.))
Abstract [en]

The focus of this journal is to address substantive issues in interactive, relationship, electronic, direct and multi-channel marketing and marketing management. With its origins in the discipline and practice of direct marketing, the journal aims to publish progressive, innovative and rigorous scholarly research for marketing academics and practitioners.

Place, publisher, year, edition, pages
2015.
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-36396Local ID: 24b06588-17d1-4377-adb7-78bcaaaf1b87OAI: oai:DiVA.org:ltu-36396DiVA: diva2:1009656
Note
Startdatum: 01/01/2015; Roll: Vetenskaplig granskare; Typ: Fortlöpande redaktionsarbete / peer review - Peer review av manuskriptAvailable from: 2016-09-30 Created: 2016-09-30Bibliographically approved

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ReferencesLink to record
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