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Needs and accommodation in evaluation design
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
2005 (English)In: Proceedings of 12th European Conference on Information Technology Evaluation (ECITE 2005), 2005, 457-464 p.Conference paper (Refereed)
Abstract [en]

A clear understanding of the purpose of evaluation is essential in every evaluation situation to ably decide on approach and methodology. In this paper we present a case study focusing on evaluation of a mobile service for marketing purpose called M-Club. The project involved companies from different lines of business and with different nationalities. This diversity shed light on the complex process of defining a common evaluation focus. To understand the perspectives of the different stakeholders, interviews were conducted. The interviews explored the stakeholders' purposes, evaluation needs and expectations. In the analysis of the interviews Soft Systems Methodology (SSM) was used. One underpinning idea in SSM is the identification and awareness of different perspectives. The result of the analysis made it clear that different purposes, needs, expectations and objectives were represented among the stakeholders in the project and these could explicitly be illustrated using SSM techniques. However, differing perspectives, motives and needs led to another problem, namely, how to reach accommodation on the evaluation focus. We found that this problem is not described nor elaborated further in the evaluation literature. In SSM literature the problem is addressed by discourse but not explored in depth. This paper illustrates how a focus on needs contributed to the process of reaching accommodation and a common evaluation purpose among stakeholders. The findings showed that a need finding approach contributed to the process of designing the evaluation. By getting a common understanding of different purposes, needs, expectations and objectives relevant to the situation, the accommodation discussion became more focused. A focus on needs broadened the scope of the evaluation since needs are what lies behind problems and solutions.

Place, publisher, year, edition, pages
2005. 457-464 p.
Research subject
URN: urn:nbn:se:ltu:diva-37341Local ID: b559eab0-1071-11dc-b9dd-000ea68e967bOAI: diva2:1010839
European Conference on Information Technology Evaluation : 29/09/2005 - 30/09/2005
Godkänd; 2005; 20070601 (ysko)Available from: 2016-10-03 Created: 2016-10-03Bibliographically approved

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Ståhlbröst, AnnaMirijamdotter, AnitaBergvall-Kåreborn, Birgitta
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