The strategic agenda of corporate Europe: sustainability or not?
2015 (English)In: The Sustainable Global Marketplace: Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference / [ed] Mary Conway, Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015, 307-309 p.Conference paper (Refereed)
Businesses are entering into a period of transformation, where winners and losers may be separated according to their ability to succeed in a carbon-constrained world. CEO’s vision is vital for accelerating the response to this transformation. We examined CEO letters in order to understand the strategic importance of this issue to CEOs.
Place, publisher, year, edition, pages
Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015. 307-309 p.
Developments in Marketing Science, ISSN 0149-7421
Research subject Industrial Marketing
IdentifiersURN: urn:nbn:se:ltu:diva-37674Local ID: bc3ef356-2ca5-409b-99a6-3198482318c3ISBN: 978-3-319-10872-8 (print)ISBN: 978-3-319-10873-5 (electronic)OAI: oai:DiVA.org:ltu-37674DiVA: diva2:1011172
Academy of Marketing Science. Conference : 24/05/2011 - 27/05/2011
Godkänd; 2015; 20150917 (andbra)2016-10-032016-10-03Bibliographically approved