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Tolerance Optimization of a Mobile Phone Considering Consumer Demand for Quality and Sustainability in China, Sweden, and the United States
Chalmers University of Technology.
Luleå University of Technology, Department of Engineering Sciences and Mathematics, Product and Production Development.
Institutionen för produkt- och produktionsutveckling, produktutveckling.
2013 (English)In: Proceedings of the 19th International Conference on Engineering Design (ICED13): Design for Harmonies, Seoul, Korea, 19-22.08.2013 / [ed] Udo Lindemann, Design Research Society, 2013, Vol. 7: Human Behaviour in Design, p. 467-476Conference paper, Published paper (Refereed)
Abstract [en]

Dimensional tolerances are chosen during the product development process to balance quality requirements against manufacturing costs. Designers typically judge how much variance should be allowed while still maintaining the perception of a high quality product or brand, but this is rarely based on an understanding of how consumers perceive that variance. Additionally, ecological sustainability priorities are often chosen without knowing how they will be received by consumers. This paper presents a survey-based technique for understanding how tolerance and pricing decisions influence a product developing firm’s profits, accounting for consumer perceptions of quality and environmental friendliness. A case study of a mobile phone design is explored, including variance propagation modeling, the design and administration of an online choice-based conjoint (CBC) survey, construction of consumer demand models, and profit maximization for the markets in three different countries. The results show a slight preference for high quality products compared with stronger preferences for other product attributes like low price, and the differences among the three markets are highlighted.

Place, publisher, year, edition, pages
Design Research Society, 2013. Vol. 7: Human Behaviour in Design, p. 467-476
National Category
Other Mechanical Engineering
Research subject
Computer Aided Design
Identifiers
URN: urn:nbn:se:ltu:diva-37733Local ID: bd7cf7c2-afb9-4e71-b7f0-3ba0f96d8f74ISBN: 978-1-904670-50-6 (print)OAI: oai:DiVA.org:ltu-37733DiVA, id: diva2:1011231
Conference
International Conference on Engineering Design : 19/08/2013 - 23/08/2013
Note
Godkänd; 2013; 20140613 (anddag)Available from: 2016-10-03 Created: 2016-10-03 Last updated: 2017-11-25Bibliographically approved

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Dagman, Andreas

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf