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Trust in preparation of University-Industry (UI)-Collaboration: Outcomes from a course with focus on developing businesslike capabilities
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
2011 (English)In: The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011 / [ed] Mary Conway, The Academy of Marketing Science, 2011, 9-12 p.Conference paper (Refereed)
Abstract [en]

This paper presents outcomes from a course with focus on developing businesslike capabilities among undergraduate students. The purpose is to explore the need of trust in preparations of UI-collaboration and how outcomes are influencing trust in an education context. Findings indicate that word of mouth is essential to create needed trust. The amount of human resources students represent is found to be an important “qualifier”, while created trust is the “order winner” in the establishment of UI-collaboration.

Place, publisher, year, edition, pages
The Academy of Marketing Science, 2011. 9-12 p.
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-38132Local ID: c6c76adf-5e5a-4a12-809e-b24b1ac13c53ISBN: 0-939783-36-3 (PDF)OAI: oai:DiVA.org:ltu-38132DiVA: diva2:1011631
Conference
Academy of Marketing Science. Conference : 24/05/2011 - 27/05/2011
Note

Godkänd; 2011; 20110816 (ysko)

Available from: 2016-10-03 Created: 2016-10-03 Last updated: 2016-10-19Bibliographically approved

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