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Cashing in on the green dots: marketing Ireland in Second Life
abal@sfu.ca.
lpitt@sfu.ca.
mparent@sfu.ca.
2010 (English)Conference paper, Oral presentation only (Refereed)
Abstract [en]

Winner of the Pearson Education Prize for the Best Case Study, for Halvorson, W., Bal, A.S., Pitt, L.F., and Parent, M. (2010) Cashing in on the Green Dots: Marketing Ireland in Second Life, Academy of Marketing Conference, Coventry University, UK. July 2010

Place, publisher, year, edition, pages
2010.
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-39008Local ID: d9629a20-beff-11df-a707-000ea68e967bOAI: oai:DiVA.org:ltu-39008DiVA: diva2:1012516
Conference
Academy of Marketing Conference : 06/07/2010 - 09/07/2010
Note
Upprättat; 2010; 20100913 (wadhal)Available from: 2016-10-03 Created: 2016-10-03 Last updated: 2017-10-19Bibliographically approved

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CiteExportLink to record
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