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Brand community as a strategy for conquering virtual worlds
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
2009 (English)In: Proceedings: ANZMAC Annual Conference, Australian & New Zealand Marketing Academy , 2009Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
Australian & New Zealand Marketing Academy , 2009.
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-39021Local ID: d9ab1750-bd52-11de-b769-000ea68e967bISBN: 1-86308-158-5 (print)OAI: oai:DiVA.org:ltu-39021DiVA: diva2:1012529
Conference
Australian and New Zealand Marketing Academy Conference : 30/11/2009 - 02/12/2009
Note
Godkänd; 2009; 20091020 (ysko)Available from: 2016-10-03 Created: 2016-10-03 Last updated: 2017-10-19Bibliographically approved

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fulltext(71 kB)16 downloads
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File name FULLTEXT01.pdfFile size 71 kBChecksum SHA-512
63c51a84524e27d313a1c65ce61fdaea45e58c34bea9dc845e19b878237f797177ee586b2a9e51a3829ec70cdbca4dd27eee1ae49ecb8157c9b20cc3faeff366
Type fulltextMimetype application/pdf

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http://www.anzmac2009.org/

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Halvorson, Wade S.Steyn, Peter
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CiteExportLink to record
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Citation style
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  • ieee
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