Exploit and explore: two ways of categorizing innovation projects
2011 (English)In: Impacting society through engineering design: ICED 11 København, the 18th International Conference on Engineering Design ; 15th - 18th August 2011, Technical University of Denmark (DTU), Copenhagen, Denmark ; proceedings volumes / [ed] Steve Culley; Ben Hicks; Tim McAloone; T.J. Howard, Glasgow: Design Research Society, 2011, Vol. 3 : Design organisation and management, 284-293 p.Conference paper (Refereed)
Innovation is vital to companies, but also difficult to perform since there are many ways to approach the subject. Typically, a balance between all issues related to innovation is suggested in literature. The empirical study presented in this paper elaborates on two strategies for innovation projects, namely to exploit existing solutions and to explore a market to develop breakthrough solutions. This is done for the purpose to discuss management implications, and thereby also make those transparent for innovation projects. The result indicates that managerial implications for radical innovation projects are to provide internal legitimacy for the projects intentions, to provide for a clear view of balancing aspects by using concepts that fit into opposite ends on a continuum, and to preserve a rich information base about users.
Place, publisher, year, edition, pages
Glasgow: Design Research Society, 2011. Vol. 3 : Design organisation and management, 284-293 p.
Proceedings of the International Conference on Engineering Design, ISSN 2220-4334
Research subject Product Innovation
IdentifiersURN: urn:nbn:se:ltu:diva-39151Local ID: dc983be1-2a85-4143-912c-b04fc401409fISBN: 978-1-904670-23-0 (print)OAI: oai:DiVA.org:ltu-39151DiVA: diva2:1012660
International Conference on Engineering Design : 15/08/2011 - 19/08/2011
Validerad; 2012; 20111221 (andbra)2016-10-032016-10-03Bibliographically approved